SCHOOL OF CEOs - sharp training for first-time CEOs | 2nd Edition

SCHOOL OF CEOs - sharp training for first-time CEOs | 2nd Edition

3 de Novembro de 2017 > 22 de Dezembro de 2017

Course Schedule » Available here

Supporting the startups of the future by boosting their CEOs.

A crash course on subjects any CEO has to deal with when their companies grow.
While learning about management, human resources, finance and other topics, CEOs will feel better prepared to take the lead on their companies' strategies. People aiming at becoming CEOs will here have the chance to improve their skills and feel ready to do it.

Trainers / speakers»»More information

Target Attendees:

• Startup CEOs;
• Startup Founders;
• Aspiring leaders.

Attendees will:

• Learn key management concepts;
• Develop strategy and marketing expertise;
• Studies of everyday corporate life;
• Understand and analyse the financial performance of a company;
• Learn how to organize, manage, motivate and lead a team;
• Identify tools and instruments applicable to functional management areas;
• Have access to trends and real case studies of everyday corporate life.


1 | Strategy and Marketing – 17h

Strategic Planning

Analysis of the organization’s external and internal environment; Tools of strategic analysis (SWOT, Balanced Scorecard, value chain); Competitive analysis and competitive strategy; Organization’s mission; sectorial analysis (Porter 5 forces analysis).

Marketing Management

Market segmentation; Planning of product range; Price strategies, Selection of distribution channels; Marketing communication for new products; Digital marketing.

Sales and Negotiation

The seller (qualities, personal attributes and technical knowledge); Prospecting, preparation of the sale and its stages; Motivation to purchase and customer loyalty; Negotiation and assessment of advantages and disadvantages; The profiles, roles, and stages of a negotiation; Trading over the Internet.

2 | Analysis and Financial – 17h

Financial Reporting and its importance
Financial Planning and Analysis
Firms’ capital budgeting decisions: estimation of the relevant cashflows,incremental cash-flows, selection criteria for capital budgetingdecisions, investment projects under uncertainty
Financing decisions: venture capital and funding of Startups
Firm valuation: general methodologies and the case of SMEs

3| Human Resources and Leadership – 17h

Recruitment Sources and Selection Tools: choosing wisely
Organizational and functional fit in people retention: retaining talentin a constraint context
Leading and motivating with resource scarcity

Master Classes - 9h

1st MC: Strategy and Marketing
2nd MC: Analysis and Financial Management
3rd MC: Human Resources and Leadership

Optional modules(Choose from the following)

1. Managing Meetings in Top Management - 8h
2. Labour and Corporate Law – 8h
3. Conflict Resolution and Management – 8h
4. Management Control – 8h
5. Other (Choose from any UMinho Exec flash training courses)

Hours & Typology:

Total: 60h

Compulsory Modules: 17h | Master Classes: 9h

Opcional Modules: 8h

Course tuition

1.200,00€ late registrations (after 15th September, 2017)
900,00€ early registrations (until 15th September, 2017)